Why do you treat others well? Is it because you hope they will treat you the same way in return (the Golden Rule) or is it simply because you believe that others deserve to be treated well (altruism)? Personally, I think either or both reasons are valid and justifiable.

I often find myself wondering how I can “sell” my idea of RECK to the world. I believe deep within my core that if everyone in the world treated everyone else in the world with Respect, Empathy, Compassion, and Kindness, then we could create significant change for the betterment of the planet and future generations. Think of it: a world without war and free of violence and terror.

It might seem impossible, but I believe it is within our reach. We just need people to truly embrace the principles of RECK and behave accordingly. It’s a simple, but hard. Easy to describe, but difficult to adhere to on a daily basis. Still, I’m hopeful for a brighter future and I feel like RECK can help us get there.

But how do I convince others that I’m right? For me, it’s a simple matter of altruism. I believe that we all should be unselfishly concerned for the welfare of others. So, I work very hard to treat everyone with respect, empathy, compassion, and kindness. It can be challenging at times, but for me it’s an important day-to-day and minute-to-minute practice.

I get the feeling that many people agree with me – especially when referring to people whom they love. But what about our enemies? Personally, I try to have none. But there are certainly people in this world who have enemies and how do I convince those people to act toward their enemies with RECK? Altruism might not be enough to sell them on it. And if they treat their enemies with RECK with the hope of being treated the same way in return, there is a high degree of likelihood that they will not get the same treatment in return… certainly not right away.

So what then? Where does that leave me? How do I sell my magical elixir to the not-so-easily convinced? I suppose I could cite scientific studies or quote the Dalai Lama, but even that might not do the trick. I need to change hearts and minds. This is serious business. Should I become a minister and spend my life preaching RECK as if it were my gospel? Do I become a televangelist for RECK? Should I give up all of my worldly possessions and roam the earth working to spread my message?

What do you think?